Rahm, 26, is aiming for a hat trick of titles at Club de Campo Villa de Madrid, having previously won in 2018 and 2019. The 2020 event was cancelled due to the coronavirus pandemic.
“It would be very unique. I know names like Ollie (Jose Maria Olazabal), he couldn’t win it… I would hope to be able to get to a third not only to tie Seve but to win it three times in a row,” Rahm said.
Ballesteros lifted the trophy in 1981, 1985 and 1995, the latter being the last of his 50 European Tour titles.
Rahm, who won the U.S. Open this year but missed the Tokyo Olympics after testing positive for COVID-19, was part of the European team that was defeated by the Americans in the Ryder Cup at Whistling Straits last month.
“It’s coming back home that’s important. It’s very fun to play in front of the crowd, they’re very golf hungry in this country. Especially after COVID and the pandemic…” he said.
This week is the start of three consecutive events in Spain on the European Tour, with the Spanish Open followed by the Andalucia Masters and the Mallorca Golf Open.