Ulta Beauty’s 21 Days of Sales is Back and Here’s What We’re Buying


two beautiful girls with makeup

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It’s almost the end of the summer which means this is the time to avoid paying full price for anything. And Ulta is here to make dreams come true. From August 29th until September 18th–that’s 21 days for people who, like me, can’t do mental math– there will be new discounts at Ulta every single day.

Plus, there will also be a new secret product launching every few days that you can get your hands on before it starts flooding your Instagram page.

Every single item that goes on sale each day will be a whopping 50% off. Because the sale goes on for 21 days, and it’s 2021, and I like symmetry, find 21 products below that will be going on sale–and bookmark this page, so you don’t miss out.

1

LUNA Mini 3

When to shop: Aug 29th

Scrub away all those summer disappointments with this gentle, tiny, and effective facial brush.

2

Pure Peach Retinoic Eye Cream

PEACH & LILY
ulta.com

$40.00

When to shop: Aug 31st

You know you spent Tuesday night downing Aperol Spritzes, but your boss doesn’t need to know, too. Cover up those dark circles with a swipe of this.

3

This Way The Natural Nudes Eye Shadow Palette

Too Faced
ulta.com

$48.00

When to shop: Sept 1st

There’s no need to send nudes when you have this palette in your routine. Go dramatic, natural, smokey or glitzy with these everyday shadows.

4

Double Action Eye Makeup Remover Bi Facil

When to shop: Sept 2nd

For nights when you come home just a little too late, and find yourself contemplating the tipsiest question: “Should I wash my face tonight?” The answer is yes, and this makeup remover takes off even the toughest mascaras.

5

Monsieur Big Mascara

When to shop: Sept 2nd

Before the SATC reboot happens, snag your Mr. Big mascara before Gen Zers realize what the reference is and buys them all before you get your chance.

6

Precisely, My Brow Pencil Waterproof Eyebrow Definer

Benefit Cosmetics
ulta.com

$24.00

When to shop: Sept 4th

Make your brows do the talking with this fan-favorite pencil. I like my brows to say, “I was teased in middle school for these caterpillars by girls who now don’t have a single brow hair left. This is my revenge.”

7

Lancôme La Vie est Belle Happiness Shot

When to shop: Sept 6th

Smelling good in the summer is an insanely difficult challenge, when you consider that your pores leak sweat at all times. If you don’t have the time to shower, a spritz of this perfume will mask the nastier scents.

8

Tidal Brightening Enzyme Water Cream

SUNDAY RILEY
ulta.com

$65.00

When to shop: Sept 7th

Just like you after a glass of white wine, this cream is lightweight. If you don’t want to gleam like a sweaty disco ball, swap this in for that heavier cream you like in the winter.

9

Stay All Day Smudge Stick Waterproof Eyeliner

When to shop: Sept 7th

The early ’00s are having their comeback–hi, low-rise jeans and tiny purses–so this is the necessary accessory to revisit your MySpace emo days. If young me had this waterproof eyeliner back in the day, I definitely would’ve made it on your top 8.

10

Drying Lotion

Mario Badescu
ulta.com

$17.00

When to shop: Sept 8th

You know that massive pimple that’s been ruining all your selfies? Tell it to get it together and dab a hint of this drying lotion on it. No one deserves to have their selfies get ruined.

11

Lip Injection Power Plumping Lip Gloss

Too Faced
ulta.com

$24.00

When to shop: Sept 9th

Our lips have been hidden for more than a year, which means most people in your life probably don’t even remember what yours looked like. So throw on some plumping gloss and make them think your lips are naturally this luscious.

12

Full Force Plumping Lipstick

When to shop: Sept 13th

It’s too hot to put on a cute outfit, but you’d be surprised how many people think I look put together just because I threw some lipstick on. Come on guys, let’s go confuse the masses.

13

Master Patch Set

When to shop: Sept 13th

If you ever dream that you will one day wake up with no more skin woes, throw this in your shopping cart and call me your fairy godmother. Stick these onto your budding pimple and watch him get forcefully evicted.

14

Face Cleanser

First Aid Beauty
ulta.com

$22.00

When to shop: Sept 14th

We know your boyfriend doesn’t wash his face. We know it disgusts you. So get him this for no particular occasion and just get him to not sleep in his sweaty skin every night. 

15

Potent-C Power Serum

Peter Thomas Roth
ulta.com

$98.00

When to shop: Sept 14th

A vitamin c serum is the one skincare product you need to own before calling yourself a skinfluencer. So why wait? Get a bottle of this juice and then get to posting.

16

All Nighter Face Makeup Primer

Urban Decay Cosmetics
ulta.com

$36.00

When to shop: Sept 15th

Honestly, don’t even bother putting on makeup for that night out if you aren’t using a primer as good as this one. Instead of your products sliding off your face by the end of the night, this will make sure nothing moves an inch.

17

Luminous Foundation

Anastasia Beverly Hills
ulta.com

$38.00

When to shop: Sept 15th

You haven’t had a facial in over a year, and who can blame you? Cheat perfect skin with this super glowy foundation. Tag #nomakeup to confuse your fans.

18

The POREfessional Face Primer

Benefit Cosmetics
ulta.com

$32.00

When to shop: Sept 16th

Since the doctors told me there’s no way to surgically remove my pores, I’m going to settle on using this primer, since it basically does the same thing anyway. Are you ready for skin so soft you wonder if it’s fake?

19

Peptight Tightening & Brightening Face Serum

StriVectin
ulta.com

$99.00

When to shop: Sept 16th

You’re too young for a facelift but too old to just slap on moisturizer get on with your day. This tightening face serum will make you look fresh and plumped–and just a little younger.

20

Norvina Eyeshadow Palette

Anastasia Beverly Hills
ulta.com

$45.00

When to shop: Sept 17th

Life is too short to just use neutral eyeshadows. Go bold and throw some purple glitter on there!  

21

Matte Lip Kit

KYLIE COSMETICS
ulta.com

$29.00

When to shop: Sept 18th

I don’t know if Kylie is pregnant or not, but I do know that she knows how to make a good lipstick. This one won’t come off all day, even if you’re making out with every person you see.

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