As someone who began their career in the fashion world, I’ll admit I wasn’t super familiar with the concept of clean makeup once I jumped over to the beauty side of things. However, it only took me a few weeks to learn that there was a slew of not-so-healthy (even toxic!) ingredients hiding in many of my holy grail products. That’s when I began to familiarize myself with the many natural makeup brands out there and started transitioning my makeup routine into a much healthier one.
The thing is, clean cosmetics—and clean beauty as a whole—have come a long way over the past few years. Not only are today’s top brands less “earthy-crunchy” than those of the past, but their products also work way better—read: better feel, better coverage, and better finish.
Over the last five years spent covering the ins and outs of beauty, I’ve become pretty obsessed with a number of clean brands, which I’m here to share with you. Ahead, meet 15 of my natural makeup favorites (and some of their best products) that’ll give your makeup drawer a serious detox. Not only do they look and feel great, but you can feel good about wearing them too.