‘alienware pop-up store‘ in hangzhou, china, takes form as a glazed round structure topped by a huge UFO-shaped roof. gramco company sought to design a visible landmark building located in one of the most popular and lively tourist spots in china, among numerous brand stores with a dense flow of passers-by. the overall exterior wall is made up of several large transparent glasses, giving the impression of a floating roof.all images courtesy of ruijing photo
located at a crossing of the pedestrian street, the planned space spans eight meters in height and length while opening on all sides. in order to make the most of the site, the architects sought to provide access to the store from any direction. ‘we started our design with a conception like – powerful alien beings arrive to earth with their best equipment, which is the alienware products, and land the UFO down next to the west lake,’ said junichi eto.
the store has a huge UFO-shaped roof supported by an illuminated pillar in the middle. the whole building is circular, so people can see it completely from any position around it. meanwhile, rest benches are set around the perimeter of the glass wall serving also as a gathering point.
the huge roof on the top prevents direct sunlight and shelters the store and people under it from wind and rain. upon entering the store, accessories are displayed on the surface around the central illuminated pillar, and PCS and monitors are placed on a circular display table on the outer ring of the pillar, just like the scene that gears are falling down from the floating UFO.
name: alienware pop-up store
design principal: junichi eto
project manager: peng liao, ziyun mo
design team: tao chen, yuyang yao, yankun duan
loction: hangzhou, china
photographer: ruijing photo
edited by: christina petridou | designboom