London Esports appoints former West Ham CCO as Non-executive Director


UK-based esports organisation London Esports (LDNhas announced the appointment of Karim Virani as a Non-executive Director.

The newly appointed director of LDN is largely known for his five-year tenure at Premier League football club West Ham United, where he was the team’s Chief Commercial Officer. 

Karim Virani x LDN Esports
Credit: London Esports

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During his time at West Ham, Virani became the first person to sign an esports professional to a Premier League club, according to the release. Alongside his new role, Virani will also continue as the Commercial Director for fan token platform Socios.

Alfie Wright, CEO of London Esports, spoke on the appointment in a release: “As a big West Ham fan, I’ve been in contact with Karim for over a year and he’s had a very hands-on role in shaping this organisation for a number of months now.

“Bringing Karim on board as a Non-executive Director was a natural next step, and I look forward to sharing many of the projects Karim, Alex, and I have been working on. His experience, network, and knowledge has had a tremendous impact on the organisation, especially as he joins us with a pre-existing, native understanding of the esports industry, having worked in and around the space for half a decade and been a gamer himself for 20+ years.”

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Virani also spoke on his new role: “Joining the team is very exciting, and I love the vision that Alfie and Alex have for the org. I hope that I can bring my knowledge, experience, and network from both traditional sports and gaming to this project, and together we can build something really great.”

Esports Insider says: Armed with a wealth of experience in the industry, appointing Karim Virani to the board of London Esports is an impressive acquisition for the organisation.

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