Golf Business News – Schmidt signs for White Rose Sports

Record-breaking young British golfer Ben Schmidt has chosen White Rose Sports Management to represent his on- and off-course interests as he embarks on his professional career.  

Schmidt turned professional last month after competing in the 48th Walker Cup at Seminole Golf Club in Florida, where he was the youngest member of the Great Britain and Ireland squad at just 18 years of age.

The highly-rated youngster from Rotherham Golf Club, made his first professional start in a Challenge Tour event last month, registering an impressive tied 12th finish at the Irish Challenge at Portmarnock Links.

Schmidt turned pro after a stellar amateur career that saw him become just the fourth golfer in history to win both the English Men’s Open Amateur Stroke Play (Brabazon Trophy) and the English Boys’ Under 18 Open Amateur Stroke Play (Carris Trophy) in the same calendar year. Aged just 16 at the time, he became the youngest of the four dual winners to achieve the feat, surpassing a 44-year-old record previously held by Sandy Lyle.

Following his record-breaking success in England, Ben’s outstanding amateur pedigree was reinforced in November 2019 when he finished 15 shots clear of the field in the Justin Rose Junior Golf Championship held at the prestigious Quinta Do Lago resort in Portugal. By winning amateur golf’s unofficial major, Ben reached a career-high amateur golf world ranking of 6.


White Rose Sports Management was set up in 2015 by Manchester City defender James Milner, while last year saw Brighton & Hove Albion’s Adam Lallana, a close friend and former teammate of Milner’s at Liverpool, became a Director at White Rose.

Speaking about signing Schmidt to his roster of talent, Milner said: “Myself and the whole team at White Rose Sports Management are thrilled that Ben has chosen to commit his future to us. He is a massive talent who has shown his pedigree as an amateur and we will now help him make the transition to the professional game and give him all the support, guidance and advice he needs, on and off the course. Ben is a really exciting signing for White Rose and a sign of things to come as we look to establish ourselves and add to our talented roster of players.”  

Commenting on his decision to team up with White Rose Sports Management, Schmidt said: “My long-term goal is to maximise my potential and I strongly believe White Rose is best placed to support me, on and off the course, so I’m thrilled to join the team. I’ve huge respect for James and Adam personally for all they have achieved in their careers and they are the perfect role models for any young professional. I am 100 percent committed to their approach and focus on performance, attitude and application to get the  best from my ability and build a successful career in the sport.

“It’s been an exciting few weeks since playing the Walker Cup and then officially turning pro, but the hard work has only just begun. I’ve always said that turning pro is one thing, competing on the European Tour and in major championships is another. I look forward to the challenges ahead.”

White Rose Sports Management has a dedicated team of experts with extensive experience, knowledge and exposure to what it takes to maintain a successful career in sport, and specifically golf. This includes Dr Stephen McGregor who has previously worked with Rory McIlroy and Lee Westwood, plus a host of professional sports teams, including Manchester City, Leeds United, Aston Villa and the New York Knicks. 

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