Ariana Grande, Dior, Tom Ford Honored at Fragrance Foundation Awards – WWD


While the 2021 Fragrance Foundation Awards got its second digital incarnation due to the pandemic, the festivities looked ahead to post-pandemic recovery.

At the foundation’s annual awards, which took place Thursday, opening remarks lauded the category’s elasticity in the latter half of the coronavirus pandemic, and looked ahead to continued sales successes across the market.

“We have all spent the last 15 months redefining our lives, we have been forced to slow down. We have hopefully grounded ourselves with a new level of appreciation. We are now about to emerge more resilient than ever,” said Linda Levy, president of the Fragrance Foundation, in opening remarks.

Jerry Vittoria, chairman of the Fragrance Foundation and global president of fine fragrance at Firmenich, called attention to how the role of fragrance evolved throughout the pandemic.

“While the pandemic has hit our industry hard, our consumers’ reaction and evolution of their fragrance rituals emphasizes the importance of fragrance in all our lives. Simply put, fragrances played a powerful role in supporting us,” Vittoria said. “Now more than ever, the benefits of fragrances are recognized by all. Romance and seduction are well and good, but there are so many other important emotions that we can activate to capture a far wider number of consumers.”

Speakers introducing the award honorees included Dolly Parton, André Leon Talley, Alicia Keys, Isabella Rossellini, Marc Jacobs, Christian Siriano, Kylie Minogue, Thom Browne, Louie Schwartzberg and Narciso Rodriguez.

Here, the recipients of the 2021 Fragrance Foundation awards.

Fragrance of the Year, Women’s Luxury
Gucci The Alchemist’s Garden A Chant for the Nymph

Fragrance of the Year, Men’s Luxury
Ermenegildo Zegna Essenze Roman Wood Eau de Parfum

Fragrance of the Year, Universal Luxury
Byredo Tobacco Mandarin

Fragrance of the Year, Women’s Prestige
Giorgio Armani My Way

Fragrance of the Year, Men’s Prestige
Dior Homme Eau de Toilette

Fragrance of the Year, Universal Prestige
Tom Ford Black Orchid Parfum

Fragrance of the Year, Popular
Ariana Grande R.E.M.

Fragrance Hall of Fame
Lancôme Trésor

Indie Fragrance of the Year
Arquiste Misfit

Candle & Home, Holiday
Nest New York Blue Cypress & Snow

Fragrance Innovative Product of the Year
Diptyque Electric Wall Diffuser, Baies

Packaging of the Year, Luxury
Christian Louboutin Loubirouge

Packaging of the Year, Prestige and Popular
Marc Jacobs Perfect Eau de Parfum

Perfume Extraordinaire of the Year
Pascal Gaurin, IFF – Scents of Wood Plum in Cognac

Media Campaign of the Year, Women’s
Marc Jacobs Perfect

Media Campaign of the Year, Men’s
Calvin Klein CK Everyone

Fragrance Editorial of the Year, Print
Town & Country, It Smells Good in Here by April Long

Fragrance Editorial of the Year, Digital
Town & Country, How Signature Is Your Signature Scent? Why Now is the Perfect Time to Craft a Custom Perfume by April Long

Consumer Choice, Women’s Prestige of the Year
Marc Jacobs Perfect Eau de Parfum

Consumer Choice, Women’s Popular of the Year
Victoria’s Secret Bombshell Passion

Consumer Choice, Men’s of the Year
Calvin Klein CK Everyone

Consumer Choice, Candle & Home Collection
Boy Smells Slow Burn by Boy Smells x Kacey Musgraves

Lifetime Achievement Perfumer
Calice Becker, vice president perfumer and director, Givaudan Perfumery School

Hall of Fame
Philippe Benacin, chairman and chief executive officer, Interparfums

For more from WWD.com, see:

Sheralven Enters Nine West Fragrance Licensing Agreement

Salvatore Ferragamo, Interparfums in Exclusive Negotiations for Fragrance License

EXCLUSIVE: Iggy Azalea Releases First Fragrance





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