August Getty’s couture is going virtual with the help of a new digital fashion shop, the Institute of Digital Fashion in London.
Created by Leanne Elliott Young, founder of creative hub CommuneEast, and Cattytay, founder of the Digi-Gxl network of women, trans and nonbinary 3-D artists, the company aims to animate the tactile vision and creativity of designers with AR and VR, while thinking about ways to push inclusivity, diversity and sustainability in fashion.
Their first high-profile client is the Los Angeles-based designer, whose eveningwear has been worn by sister-in-law Gigi Gorgeous, as well as by Kim Kardashian West, Paris Hilton, Miley Cyrus and Katy Perry.
“It’s a home for everybody, where you can repaint your past in vibrant color and be brave…and in the future maybe would make your own avatar, and be able to express yourself in a different way even if you are not there in real life yet,” designer August Getty said of the VR potential.
Tap the link in bio for more.