Golf Business News – Lyle & Scott launches into US golf apparel market

Scottish-based clothing brand Lyle & Scott is to launch a full range of golf apparel into the United States next year.

The range, which will be officially launched at the PGA Merchandise Show in Orlando in January, will see the brand continue to leverage its on-course history and 146-year-old fashion-lifestyle lineage to offer a sophisticated, modern golf aesthetic to the US market.

Chris Somerton, Head of Golf for Lyle & Scott, said: “Our entry into the US is a committed long-term investment. We continue to listen to our American team to create distinctive collections for a wide and diverse range of golfers, from those seeking a fashion-forward performance piece or something more timeless, As an authentic golf brand, born in Scotland, we’re a versatile alternative to ‘me-too’ designs with a passion for making our sport more exciting, inclusive and accessible to everyone.”

The company is setting up dedicated warehousing, fulfilment and marketing operations in the US and has appointed Wayne Webster as National Sales Manager to lead the brand’s US sales division. Webster has more than 25 years of experience in the golf apparel industry, having held senior positions at Nautica Golf and Glengate Apparel, as well as Country Manager and VP of Sales for the Golf and Fashion Divisions of J.Lindeberg USA.

Lyle & Scott’s premium men’s golf collections feature the brand’s signature knitwear, alongside innovative and sustainable performance fabrications across a robust range of tops, bottoms, technical layering, and accessories. Each piece features with the brand’s iconic Golden Eagle logo, which was born from its historic relationship with Gleneagles.

Seasonal lines are complemented by archival capsule collections, drawing on Lyle & Scott’s deep design catalogue and manufacturing heritage to create fun, fashionable pieces inspired by vintage releases.

Lyle & Scott is setting up dedicated warehousing, fulfilment and marketing operations in the US

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