Golf Business News – Skechers enjoys a ‘win-win’ at Solheim Cup


Sports footwear brand Skechers was celebrating a win-win result at the 2021 Solheim Cup after brand ambassador Emily Pedersen sank the birdie putt on the 18th green that gave Europe the outright win in the matches against Team USA

As official footwear supplier for both the Skechers for both the European and United States Solheim Cup teams at the Inverness Club in Ohio, either result would have been a win for the brand, but the finish was especially exciting when Pedersen achieved the winning point wearing a pair of Skechers GO GOLF Elite 3 footwear.

“While we were pulling for Team USA to take the win at home, we love that our expanded partnership with the Solheim Cup means Skechers has outfitted the European women in victory for the second time,” said David Weinberg, chief operating officer of Skechers.  “As we congratulate Team Europe, it’s clear this event is a perfect showcase for our Skechers GO GOLF collection with pros like Emily Pedersen illustrating how the comfort and performance of our footwear can elevate their game. We know that fans of both teams will want to experience the innovative styles only offered by Skechers the next time they’re on the course.”

“I was happy to be in the anchor match against the same player I faced in 2017—but this time with a different outcome,” said Emily Pedersen. “I had to collect myself a bit on those last three holes, and the Skechers GO GOLF shoes make it easy to get comfortable and focus on the game. In the end it felt so nice to hole that final putt and celebrate with the team—I’m so proud of them all.”

In addition to pairs of shoes for the golfers, support staff and officials were provided with Skechers GO RUN Supersonic style footwear in team colors, with caddies outfitted in a special waterproof version. This is the first time Skechers supplied footwear to both sides after previously sponsoring the European team in 2017 and 2019. Known for its lightweight, high-quality, stable and comfortable designs, Skechers GO GOLF has achieved prominence within the golf category alongside the brand’s award-winning running, walking and training collections.

The roster of elite golfers wearing Skechers GO GOLF on tour includes Brooke Henderson, Colin Montgomerie, and Billy Andrade. Skechers GO GOLF is available at select Skechers retail stores and skechers.com as well as select retail partners, including specialty golf pro shops. 



Source link

More from author