London Golf Club is using its recent return to the European Tour calendar as a platform to launch a new website and further raise its profile.
The Kent club has created a modern and user-friendly design to attract visitors and prospective members, as well as revolutionising the private members’ area of the site – making it easier than ever before to access club events, competitions and tee time bookings.
The aim of the new site was to create a platform with a large proportion of video content and imagery to showcase everything the 36-hole venue has to offer, from its two Jack Nicklaus-designed courses – The Heritage and The International – to its golf academy and practice facilities and corporate offering, as well as its wedding facilities.
The new site’s intuitive interface has been designed to improve and simplify the customer journey and digital experience, giving visitors the information they need quickly and efficiently, while also streamlining the back-end – making it simple to continuously update and manage content internally.
In addition to transforming the booking process for members, the new dedicated members’ area also allows golfers to delve deeper into the benefits of their membership, learn more about the club’s lifestyle partnerships and discover more details about its reciprocal networks – seeing where their membership can take them around the world.
London Golf Club’s chief executive, Stephen Follett, said: “As a club, we’re always striving to stay ahead of the curve in terms of technology, marketing and operations. I’m delighted to have invested in our website to bring this fundamental area of the business up to date and in line with the rest of our contemporary branding. We have so much to be proud of here at London Golf Club and it’s fantastic to be able to showcase this in one place.
“The new site has been a joy to design and launches at the perfect time – straight after our successful hosting of the European Tour’s Cazoo Classic while we look to build on that momentum.
“The website not only looks fantastic but is easy to navigate on both a desktop and mobile. I’d like to thank everyone involved in the development of the new site, particularly one of our members who was heavily involved and helped to shoot the spectacular video on our homepage.”