That’s why we’re all over Good American’s newest collection of neon activewear and swimwear. If there’s anything that can lure us to hit the gym or the beach this #ShotGirlSummer, it’s a gorgeous human glow-stick moment.
Good American’s Neon Collection dropped July 15, bidding you to “highlight your assets” with lemon lime, hot coral, and hot pink. Designed with mixing-and-matching in mind, each piece in the Neon Collection can be seamlessly paired with its color match or with one of the other two colors in the line. Whether you go with hot coral and hot coral, and or lemon lime with hot pink, it’s a choose-your-own-adventure situation.
The collection is influenced by Khloé Kardashian’s personal style (followers know the reality star and Good American co-founder is no stranger to colors that pop—remember her “Purple Eater” bikini?), and this feels like the brand’s most playful release to date. The swimwear consists of a ’90s-inspired one piece suit, a triangle string bikini top and bottom, a bandeau bikini top with a cheeky bottom, and a butt and hip-covering sarong. If your swimwear drawer is at capacity, there’s also activewear: a seamless chunky rib bra, as well as seamless chunky rib leggings to match.
It’s available today in a wide range of sizes (XS to 5XL). Size inclusivity has been a huge priority for Good American since its inception as a body positive denim brand in 2016—and it’s particularly important when it comes to swimwear and activewear, as both these apparels have been historically exclusionary of diverse body types.
Good American’s neon collection, with its vibrant and unapologetic colors, allows everyone to be the boldest version of themselves this summer. We stan.
Shop our favorite neon pieces from the collection
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