The first look at @makeupbymario’s makeup line is here.
On Oct. 1, Makeup by Mario, Mario Dedivanovic’s first beauty brand, bows direct-to-consumer and at Sephora with a 21-sku collection of eye makeup products. The range was created for cosmetics enthusiasts of all levels, from casual Sephora shoppers to professional makeup artists, and the initial lineup is a nod to Dedivanovic’s signature technique. Those who know his work know he always begins makeup with the eyes.
“I wanted a brand that is completely universal, especially in this first collection, [so] that all of my clients would be able to use it — and my followers,” Dedivanovic said. “I started to research and study the shades within the human body. We all have the same shades, no matter where you’re from, [and] surprisingly enough, we don’t have a lot of shades within our bodies. Not to sound morbid, but basically to show that [the collection] is truly universal and comes from within us.”
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